Compare MediaMath and Flashtalking - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - MediaMath or Flashtalking?

MediaMath is more expensive to implement (TCO) than Flashtalking, and Flashtalking is rated higher (92/100) than MediaMath (83/100).

Looking for the right Data Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MediaMath Vs. Flashtalking, Inc.

MediaMath: MediaMath (mediamath.com) is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is...

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

Who is more expensive? MediaMath or Flashtalking?

The real total cost of ownership (TCO) of Data Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MediaMath and Flashtalking.

MediaMath accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 MediaMath is rated 6, which is similar to the average cost of Data Management software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 MediaMath is rated 6, which is similar to the average cost of Data Management software.

Bottom line: MediaMath is more expensive than Flashtalking.

Which software includes more/better features?

We've compared MediaMath Vs. Flashtalking based on some of the most important and required Data Management features.

MediaMath: We are still working to collect the list of features for MediaMath.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Target customer size

MediaMath's typical customers include: Small, medium and large size businesses,

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.