Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Dynamics 365 or Oracle Marketing?
Oracle Marketing is more expensive to implement (TCO) than Dynamics 365, and Dynamics 365 is rated higher (95/100) than Oracle Marketing (91/100). Dynamics 365 offers users more features (16) than Oracle Marketing (4). There is a clear winner in this case and it is Dynamics 365!
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Microsoft Vs. Oracle Corporation
Microsoft:
Microsoft Corporation is an American corporation that develops, manufactures, licenses and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world's largest software maker measured by revenues.
Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...
Who is more expensive? Dynamics 365 or Oracle Marketing Cloud?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Dynamics 365 and Oracle Marketing Cloud.
Dynamics 365 price starts at $65 per user/month , On a scale between 1 to 10 Microsoft Dynamics CRM is rated 4, which is lower than the average cost of CRM software. Oracle Marketing Cloud price starts at $2,000 per month , When comparing Oracle Marketing Cloud to its competitors, the software is rated 8 - higher than the average CRM software cost.
Bottom line: Oracle Marketing Cloud is more expensive than Dynamics 365.
Which software includes more/better features?
We've compared Dynamics 365 Vs. Oracle Marketing based on some of the most important and required CRM features.
Dynamics 365: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Customer Service, Marketing Automation, Social Media, Accounting Integration, Barcode Integration, CRM Integration, ERP Integration, Multi-Language.
Oracle Marketing Cloud: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.
Target customer size
Microsoft Dynamics CRM supports businesses across the table in any industry, from freelancers, startups, and small companies, to large organizations, making this solution ideal for any kind of business whatsoever. and Oracle Marketing Cloud's target customer size include: Small, medium and large size businesses.