Shlomi Lavi /
May 31, 2022
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Bottom Line: Which is Better - Microsoft Project or Aprimo?
Microsoft Project is more expensive to implement (TCO) than Aprimo, and Microsoft Project is rated higher (90/100) than Aprimo (88/100). Microsoft Project offers users more features (7) than Aprimo (3).
Looking for the right Project Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Microsoft Vs. Aprimo
Microsoft:
Microsoft Corporation is an American corporation that develops, manufactures, licenses and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world's largest software maker measured by revenues.
Aprimo: Aprimo® understands the radical shifts in marketing. After all, we’re marketing professionals too. We provide modular, easily configurable integrated marketing software to move your programs forward at your pace. What’s more, our insights and expertise keep you on top of marketing’s changing landscape.
Who is more expensive? Microsoft Project or Aprimo Integrated Marketing Management?
The real total cost of ownership (TCO) of Project Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Microsoft Project and Aprimo Integrated Marketing Management.
Microsoft Project price starts at $10 per user/month , On a scale between 1 to 10 Microsoft Project is rated 4, which is lower than the average cost of Project Management software. Aprimo Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Microsoft Project is rated 4, which is lower than the average cost of Project Management software.
Bottom line: Microsoft Project cost is around the same cost of Aprimo Integrated Marketing Management.
Which software includes more/better features?
We've compared Microsoft Project Vs. Aprimo based on some of the most important and required Project Management features.
Microsoft Project: Collaboration, Document Management, Issue Tracking, Project Management, Resource Management, Scheduling, Task Management.
Aprimo Integrated Marketing Management: Campaign Management, Email Marketing, Lead Management.
Target customer size
Microsoft Project is best for all sizes of business as well as individual users. The software is a viable product for businesses of all sizes and a wide range of types.