Compare Moz Pro and BrightLocal - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Moz Pro or BrightLocal?

BrightLocal is more expensive to implement (TCO) than Moz Pro, and Moz Pro is rated higher (88/100) than BrightLocal (85/100).

Looking for the right SEO/SEM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Moz Inc Vs. BrightLocal

Moz Inc: Moz develops inbound marketing software, provides robust APIs for link data and social influence, and hosts the web's most vibrant community of online marketers. Here at Moz, we believe in better marketing: optimizing your site so it can be found on the web, being responsive through social media, joining relevant conversations about your industry, ...

BrightLocal: BrightLocal was founded in 2009 by Ed Eliot & Myles Anderson. Having spent 10+ years working for large media & internet businesses we wanted a change & relished the chance to use our knowledge to help local businesses grow through effective use of search marketing. BrightLocal started out as a search agency providing local search services to a ...

Who is more expensive? Moz Pro or BrightLocal?

The real total cost of ownership (TCO) of SEO/SEM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Moz Pro and BrightLocal.

Moz Pro price starts at $99 per month , On a scale between 1 to 10 Moz Pro is rated 2, which is much lower than the average cost of SEO/SEM software. BrightLocal price starts at $8 per location/month , When comparing BrightLocal to its competitors, the software is rated 4 - lower than the average SEO/SEM software cost.

Bottom line: BrightLocal is more expensive than Moz Pro.

Which software includes more/better features?

We've compared Moz Pro Vs. BrightLocal based on some of the most important and required SEO/SEM features.

Moz Pro: We are still working to collect the list of features for Moz Pro.

BrightLocal: We are still working to collect the list of features for BrightLocal.

Target customer size

Moz Pro is commonly used by small, medium and large businesses. The common customers of BrightLocal software are the entrepreneurs engaging with small and/or medium-sized businesses that have one to 100 employees and more than 100 to 1,000 employeesrespectively making the most of the benefits from the industry sector of Information Technology and other IT related services, typically with the search engine marketing (SEM) and SEO.