Compare Nanigans and AdGear Trader - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Nanigans or AdGear Trader?

Nanigans is more expensive to implement (TCO) than AdGear Trader, and Nanigans is rated higher (79/100) than AdGear Trader (77/100).

Looking for the right Campaign Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Nanigans Vs. AdGear

Nanigans: Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising. More than $600M in annualized ad spend is managed through Nanigans software by commerce companies worldwide that rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Off...

AdGear: AdGear Technologies, Inc. is a digital advertising technology company, providing software and services for the digital media industry. The company's full-stack advertising platform offers customers advanced advertising analytics, attribution measurement, ad serving, real-time bidding and exchange technology. AdGear’s customers use the solutions tha...

Who is more expensive? Nanigans or AdGear Trader?

The real total cost of ownership (TCO) of Campaign Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Nanigans and AdGear Trader.

Nanigans accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Nanigans is rated 6, which is similar to the average cost of Campaign Management software. AdGear Trader accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Nanigans is rated 6, which is similar to the average cost of Campaign Management software.

Bottom line: Nanigans is more expensive than AdGear Trader.

Which software includes more/better features?

We've compared Nanigans Vs. AdGear Trader based on some of the most important and required Campaign Management features.

Nanigans: We are still working to collect the list of features for Nanigans.

AdGear Trader: We are still working to collect the list of features for AdGear Trader.

Target customer size

Nanigans's typical customers include: SMBs, and AdGear Trader's target customer size include: Medium and large size businesses.