Compare Nanigans and BlueConic - Feb 2023

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Nanigans or BlueConic?

BlueConic is more expensive to implement (TCO) than Nanigans, and Nanigans is rated higher (79/100) than BlueConic (62/100).

Looking for the right Campaign Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Nanigans Vs. GX Software

Nanigans: Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising. More than $600M in annualized ad spend is managed through Nanigans software by commerce companies worldwide that rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Off...

GX Software: We are the software for organizations who want to make personal digital channels. We design, orchestrate and deliver the best personal digital experiences. Our customers are organizations where the customer comes first, wanting to better respond to recurrent behavior and have many individual touchpoints. Support and service delivery processes are o...

Who is more expensive? Nanigans or BlueConic?

The real total cost of ownership (TCO) of Campaign Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Nanigans and BlueConic.

Nanigans accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Nanigans is rated 6, which is similar to the average cost of Campaign Management software. BlueConic price starts at $500 per month , When comparing BlueConic to its competitors, the software is rated 6 - similar to the average Campaign Management software cost.

Bottom line: Nanigans cost is around the same cost of BlueConic.

Which software includes more/better features?

We've compared Nanigans Vs. BlueConic based on some of the most important and required Campaign Management features.

Nanigans: We are still working to collect the list of features for Nanigans.

BlueConic: We are still working to collect the list of features for BlueConic.

Target customer size

Nanigans's typical customers include: SMBs, The software is a useful solution for businesses of all sizes hailing from a diverse range of industries.