Compare Nanigans and SteelHouse - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Nanigans or SteelHouse?

Nanigans is more expensive to implement (TCO) than SteelHouse, and Nanigans is rated higher (79/100) than SteelHouse (62/100).

Looking for the right Campaign Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Nanigans Vs. SteelHouse

Nanigans: Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising. More than $600M in annualized ad spend is managed through Nanigans software by commerce companies worldwide that rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Off...

SteelHouse: SteelHouse™ (www.SteelHouse.com), is a data-driven advertising software company delivering innovative, performance-based advertising solutions to brands, agencies, and direct marketers. SteelHouse works with premium brands world-wide using the SteelHouse Advertising Suite, a cloud-based advertising platform, to create the ultimate personalized bran...

Who is more expensive? Nanigans or SteelHouse?

The real total cost of ownership (TCO) of Campaign Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Nanigans and SteelHouse.

Nanigans accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Nanigans is rated 6, which is similar to the average cost of Campaign Management software. SteelHouse accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Nanigans is rated 6, which is similar to the average cost of Campaign Management software.

Bottom line: Nanigans is more expensive than SteelHouse.

Which software includes more/better features?

We've compared Nanigans Vs. SteelHouse based on some of the most important and required Campaign Management features.

Nanigans: We are still working to collect the list of features for Nanigans.

SteelHouse: We are still working to collect the list of features for SteelHouse.

Target customer size

Nanigans's typical customers include: SMBs, and SteelHouse's target customer size include: Small, medium and large size businesses.