Compare HERE and Adthena - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - HERE or Adthena?

Adthena is more expensive to implement (TCO) than HERE, and Adthena is rated higher (90/100) than HERE (89/100). HERE offers users more features (3) than Adthena (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

NAVTEQ® Maps Vs. AdGooroo - a Kantar Media Company

NAVTEQ® Maps : NAVTEQ Maps are built by a company of thinkers, innovators, and dreamers. We’re developers, strategists, and researchers. In short, it is a company of leaders. Talk to any of us and you will find that we are not only passionate about digital map data, but also excited about the untapped and unlimited potential of a location-enabled world. It is thi...

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

Who is more expensive? HERE or AdGooroo Paid Search Insight Platform?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HERE and AdGooroo Paid Search Insight Platform.

HERE accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 NAVTEQ is rated 6, which is similar to the average cost of Marketing software. AdGooroo Paid Search Insight Platform accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 NAVTEQ is rated 6, which is similar to the average cost of Marketing software.

Bottom line: HERE cost is around the same cost of AdGooroo Paid Search Insight Platform.

Which software includes more/better features?

We've compared HERE Vs. Adthena based on some of the most important and required Marketing features.

HERE: Data Import/Export, Basic Reports, Online Customer Support.

AdGooroo Paid Search Insight Platform: We are still working to collect the list of features for AdGooroo Paid Search Insight Platform.

Target customer size

HERE's typical customers include: Medium and large size businesses, and AdGooroo Paid Search Insight Platform's target customer size include: SMBs.