Compare HERE and Kenshoo - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - HERE or Kenshoo?

Kenshoo is more expensive to implement (TCO) than HERE, and HERE is rated higher (89/100) than Kenshoo (80/100). HERE offers users more features (3) than Kenshoo (0). There is a clear winner in this case and it is HERE!

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

NAVTEQ® Maps Vs. Kenshoo

NAVTEQ® Maps : NAVTEQ Maps are built by a company of thinkers, innovators, and dreamers. We’re developers, strategists, and researchers. In short, it is a company of leaders. Talk to any of us and you will find that we are not only passionate about digital map data, but also excited about the untapped and unlimited potential of a location-enabled world. It is thi...

Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...

Who is more expensive? HERE or Kenshoo?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HERE and Kenshoo.

HERE accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 NAVTEQ is rated 6, which is similar to the average cost of Marketing software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 NAVTEQ is rated 6, which is similar to the average cost of Marketing software.

Bottom line: HERE cost is around the same cost of Kenshoo.

Which software includes more/better features?

We've compared HERE Vs. Kenshoo based on some of the most important and required Marketing features.

HERE: Data Import/Export, Basic Reports, Online Customer Support.

Kenshoo: We are still working to collect the list of features for Kenshoo.

Target customer size

HERE's typical customers include: Medium and large size businesses, and Kenshoo's target customer size include: Medium and large size businesses.