Shlomi Lavi /
Oct 12, 2022
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Bottom Line: Which is Better - NetSuite CRM or Acxiom?
NetSuite CRM is more expensive to implement (TCO) than Acxiom, and NetSuite CRM is rated higher (89/100) than Acxiom (85/100). NetSuite CRM offers users more features (13) than Acxiom (3).
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
NetSuite Vs. Acxiom
NetSuite:
NetSuite is the world's leading provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, ecommerce, inventory and more.
More than 12,000 high-growth and midsized companies and divisions of large enterprises...
Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...
Who is more expensive? NetSuite CRM or Acxiom?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for NetSuite CRM and Acxiom.
NetSuite CRM price starts at $129 per month , On a scale between 1 to 10 NetSuite CRM+ is rated 6, which is similar to the average cost of CRM software. Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 NetSuite CRM+ is rated 6, which is similar to the average cost of CRM software.
Bottom line: NetSuite CRM cost is around the same cost of Acxiom.
Which software includes more/better features?
We've compared NetSuite CRM Vs. Acxiom based on some of the most important and required CRM features.
NetSuite CRM: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Mobile Access, Campaign Dashboard, Case Management, Customer Database, Customer Self Service Portal, Customer Service, Customer Support Tracking, Email Marketing.
Acxiom: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
This CRM solution can cater to many businesses. The software is a useful product for businesses of all sizes and a wide range of types.