Shlomi Lavi /
Mar 25, 2022
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Bottom Line: Which is Better - Omnisend or Act-On?
Act-On is more expensive to implement (TCO) than Omnisend, and Act-On is rated with the same score (89/100) as Omnisend (89/100). Act-On offers users more features (16) than Omnisend (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Omnisend Vs. Act-On
Omnisend: Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletter...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? Omnisend or Act-On?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Omnisend and Act-On.
Omnisend price starts at $16 per month , On a scale between 1 to 10 Omnisend is rated 2, which is much lower than the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: Act-On is more expensive than Omnisend.
Which software includes more/better features?
We've compared Omnisend Vs. Act-On based on some of the most important and required Email Marketing features.
Omnisend: Data Analysis Tools, Email Marketing, Email Campaigns, Image Library, WYSIWYG Email Editor.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
Omnisend's typical customers include: Small businesses and start ups, Act-On is specifically designed for small companies.