Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Omnisend or Active Campaign?
Active Campaign is more expensive to implement (TCO) than Omnisend, and Omnisend is rated higher (89/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Omnisend (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Omnisend Vs. Active Campaign
Omnisend: Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletter...
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Who is more expensive? Omnisend or Active Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Omnisend and Active Campaign.
Omnisend price starts at $16 per month , On a scale between 1 to 10 Omnisend is rated 2, which is much lower than the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Active Campaign is more expensive than Omnisend.
Which software includes more/better features?
We've compared Omnisend Vs. Active Campaign based on some of the most important and required Email Marketing features.
Omnisend: Data Analysis Tools, Email Marketing, Email Campaigns, Image Library, WYSIWYG Email Editor.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.
Target customer size
Omnisend's typical customers include: Small businesses and start ups, Small business users will find that personalized emails add a special note for each of your new leads.