Compare Omnisend and Balanced Scorecard - Mar 2022

Shlomi LaviShlomi Lavi / Mar 25, 2022

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Bottom Line: Which is Better - Omnisend or Balanced Scorecard?

Balanced Scorecard is more expensive to implement (TCO) than Omnisend, and Balanced Scorecard is rated higher (92/100) than Omnisend (89/100). Balanced Scorecard offers users more features (6) than Omnisend (5).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Omnisend Vs. MGI Solution

Omnisend: Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletter...

MGI Solution: MGI Solutions is a management consulting and custom software development firm specializing in corporate performance management (CPM) solutions. The company was founded byTony Ciotti in 1994 to consult high net worth investors on private equity investments and to consult growth companies on capital formation, corporate financial strategies, merg...

Who is more expensive? Omnisend or Balanced Scorecard?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Omnisend and Balanced Scorecard.

Omnisend price starts at $16 per month , On a scale between 1 to 10 Omnisend is rated 2, which is much lower than the average cost of Email Marketing software. Balanced Scorecard price starts at $125 per user/month , When comparing Balanced Scorecard to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Balanced Scorecard is more expensive than Omnisend.

Which software includes more/better features?

We've compared Omnisend Vs. Balanced Scorecard based on some of the most important and required Email Marketing features.

Omnisend: Data Analysis Tools, Email Marketing, Email Campaigns, Image Library, WYSIWYG Email Editor.

Balanced Scorecard: Basic Reports, Dashboard, Data Import/Export, Online Customer Support, Data analysis.

Target customer size

Omnisend's typical customers include: Small businesses and start ups, Customers of the software include small and medium businesses from a variety of industries.



Omnisend

ITQlick rating
(4.8/5)

starts at $16 per month

Omnisend is a growing cloud-based Marketing software, it is designed to support small and medium size business. Omnisend received a rating of 4.8 from ITQlick team. The software cost is considered affordable (...

Categories: Data Analysis Tools, CM Reporting & Analytics, Data integration, Marketing.

Balanced Scorecard

ITQlick rating
(4.5/5)

starts at $125 per user/month

Balanced Scorecard is a cloud-based and on-premise strategic planning & management system tailored for small size and medium businesses. The software helps organizations to communicate their goals, align their ...

Categories: Budgeting & CPM, Business Intelligence, Dashboards & KPIs, Data analysis, Reporting.

Compare specifications

Compare features

Omnisend: 5 Features

Data Analysis Tools
Email Marketing
Email Campaigns
Image Library
WYSIWYG Email Editor

Balanced Scorecard: 6 Features

Basic Reports
Dashboard
Data Import/Export
Online Customer Support
Data analysis
Project Collaboration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Omnisend
ITQlick rating
4.8/5
Score
89/100
Pricing
2/10
License pricing
$16 per month
Functionality
13
Compare
Balanced...
ITQlick rating
4.5/5
Score
92/100
Pricing
8/10
License pricing
$125 per user/month
Functionality
16
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.