Compare Omnisend and Emarsys - Mar 2022

Shlomi LaviShlomi Lavi / Mar 25, 2022

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Bottom Line: Which is Better - Omnisend or Emarsys?

Emarsys is more expensive to implement (TCO) than Omnisend, Emarsys is rated higher (91/100) than Omnisend (89/100). Omnisend offers more features (5) to their users than Emarsys (0).

Looking for the right Email Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Omnisend compares with Emarsys?

Omnisend: Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletter...

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Who's more expensive? Omnisend or Emarsys?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Omnisend and Emarsys.

Omnisend price starts at $16 per month , on a scale between 1 to 10 Omnisend is rated 2, which is much lower than the average cost of Email Marketing software. Emarsys price starts at $335 per month , when comparing Emarsys to their competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line:Emarsys is more expensive than Omnisend.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Omnisend Vs. Emarsys based on some of the most important and required Email Marketing features. Omnisend: Data Analysis Tools, Email Marketing, Email Campaigns, Image Library, WYSIWYG Email Editor. Emarsys: We are still working to collect the list of features for Emarsys.

Target customer size

Omnisend's typical customers include: Small businesses and start ups, and Emarsys's target customer size include: Small, medium and large size businesses.

Omnisend

ITQlick rating
(4.8/5)

starts at $16 per month

Omnisend is a growing cloud-based Marketing software, it is designed to support small and medium size business. Omnisend received a rating of 4.8 from ITQlick team. The software cost is considered affordable (...

Categories: Data Analysis Tools, CM Reporting & Analytics, Data integration, Marketing.

Emarsys

ITQlick rating
(4.6/5)

starts at $335 per month

Emarsys software is a complete cloud-based email marketing platform for retail & e-commerce. It is a B2C (Business to Consumer) Marketing Cloud solution that allows for one-on-one marketers and customer interac...

Categories: Marketing, Marketing Automation, Email marketing.

Compare specifications

Compare features

Omnisend: 5 Features

Data Analysis Tools
Email Marketing
Email Campaigns
Image Library
WYSIWYG Email Editor

Emarsys: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Omnisend
ITQlick rating
4.8/5
Score
89/100
Pricing
2/10
License pricing
$16 per month
Functionality
13
Compare
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.