Compare ON24 and BrightTALK - Jun 2022

Shlomi Lavi

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Bottom Line: Which is Better - ON24 or BrightTALK?

ON24 is more expensive to implement (TCO) than BrightTALK, and BrightTALK is rated higher (83/100) than ON24 (77/100).

Looking for the right Webinar solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ON24 Vs. BrightTALK

ON24: ON24 is the global leader in webinar marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any computer or mobile device, ON24’s awa...

BrightTALK: BrightTALK provides webinars and videos for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the technologies that BrightTALK has created. At BrightTALK, we believe that people learn the mo...

Who is more expensive? ON24 or BrightTALK?

The real total cost of ownership (TCO) of Webinar software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ON24 and BrightTALK.

ON24 price starts at $10,000 per license , On a scale between 1 to 10 ON24 is rated 6, which is similar to the average cost of Webinar software. BrightTALK price starts at $500 per month , When comparing BrightTALK to its competitors, the software is rated 4 - lower than the average Webinar software cost.

Bottom line: ON24 is more expensive than BrightTALK.

Which software includes more/better features?

We've compared ON24 Vs. BrightTALK based on some of the most important and required Webinar features.

ON24: We are still working to collect the list of features for ON24.

BrightTALK: We are still working to collect the list of features for BrightTALK.

Target customer size

ON24's typical customers include: Medium and large size businesses, and BrightTALK's target customer size include: Small, medium and large size businesses.