Compare Ontraport and Experiture Marketing - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Ontraport or Experiture Marketing?

Experiture Marketing is more expensive to implement (TCO) than Ontraport, and Experiture Marketing is rated higher (83/100) than Ontraport (78/100). Ontraport offers users more features (9) than Experiture Marketing (5).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ONTRAPORT Vs. Experiture

ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve. We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it. We wanted to be able to see what was working and what wasn’t at every stage of o...

Experiture: Experiture is a revolutionary Customer Experience Marketing Platform that enables marketers of all kinds to create, deploy, measure and optimize automated multichannel marketing programs at scale -- without tapping into expensive and scarce IT resources Experiture enables marketers to get a 360-degree view of their customers, with a powerful, bui...

Who is more expensive? Ontraport or Experiture Marketing Platform?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ontraport and Experiture Marketing Platform.

Ontraport price starts at $79 per feature/month , On a scale between 1 to 10 Ontraport is rated 4, which is lower than the average cost of CRM software. Experiture Marketing Platform price starts at $900 per month , When comparing Experiture Marketing Platform to its competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line: Ontraport cost is around the same cost of Experiture Marketing Platform.

Which software includes more/better features?

We've compared Ontraport Vs. Experiture Marketing based on some of the most important and required CRM features.

Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers, Marketing, Online Marketing, Email Marketing.

Experiture Marketing Platform: Campaign Management, Email Marketing, Image Library, WYSIWYG Email Editor, Email.

Target customer size

Ontraport is built for small and medium sized businesses and caters to a horizontal market. The software is a viable solution for businesses of all sizes hailing from a diverse range of industries.