Compare Ontraport and Zeta Global - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Ontraport or Zeta Global?

Zeta Global is more expensive to implement (TCO) than Ontraport, and Zeta Global is rated higher (89/100) than Ontraport (78/100). Ontraport offers users more features (9) than Zeta Global (0).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ONTRAPORT Vs. IgnitionOne

ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve. We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it. We wanted to be able to see what was working and what wasn’t at every stage of o...

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

Who is more expensive? Ontraport or IgnitionOne Digital Marketing Suite?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ontraport and IgnitionOne Digital Marketing Suite.

Ontraport price starts at $79 per feature/month , On a scale between 1 to 10 Ontraport is rated 4, which is lower than the average cost of CRM software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ontraport is rated 4, which is lower than the average cost of CRM software.

Bottom line: Ontraport cost is around the same cost of IgnitionOne Digital Marketing Suite.

Which software includes more/better features?

We've compared Ontraport Vs. Zeta Global based on some of the most important and required CRM features.

Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers, Marketing, Online Marketing, Email Marketing.

IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.

Target customer size

Ontraport is built for small and medium sized businesses and caters to a horizontal market. and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.