Compare Ontraport and Keap - Mar 2023

Shlomi LaviShlomi Lavi / Mar 15, 2023

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Bottom Line: Which is Better - Ontraport or Keap?

Ontraport is more expensive to implement (TCO) than Keap, and Keap is rated higher (97/100) than Ontraport (78/100). Keap offers users more features (15) than Ontraport (9). There is a clear winner in this case and it is Keap!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ONTRAPORT Vs. Infusionsoft

ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve. We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it. We wanted to be able to see what was working and what wasn’t at every stage of o...

Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence. We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive...

Who is more expensive? Ontraport or Keap?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ontraport and Keap.

Ontraport price starts at $79 per feature/month , On a scale between 1 to 10 Ontraport is rated 4, which is lower than the average cost of CRM software. Keap price starts at $169 per month , When comparing Keap to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Ontraport is more expensive than Keap.

Which software includes more/better features?

We've compared Ontraport Vs. Keap based on some of the most important and required CRM features.

Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers, Marketing, Online Marketing, Email Marketing.

Keap: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management.

Target customer size

Ontraport is built for small and medium sized businesses and caters to a horizontal market. Individual users will find the personal touch of a well designed landing page template to be very effective.



Ontraport

ITQlick rating
(4.2/5)

starts at $79 per feature/month

Ontraport is CRM software and marketing automation solution built for small businesses. Its key functions include analytics/ROI tracking, drip campaigns, lead scoring, sales intelligence, search marketing, soci...

Categories: Dashboards & KPIs, Business Process Management (BPM), CRM, Customer Loyalty.

Keap

ITQlick rating
(4.8/5)

starts at $169 per month

Keap is a cloud-based client management solution designed to help the user keep track of every important detail, get organized and become more efficient. The Keap core features include client management, appoi...

Categories: Homebuilder CRM, CRM, Casino CRM, Channel Management, Customer Relationship Management.

Compare specifications

Keap Specifications

ITQlick Score: 97/100
ITQlick Rating:
Pricing: 2/10 - low cost
Category: CRM -> Keap review
Company: Infusionsoft
Pricing: starts at $169 per month
Typical customers: Small businesses and start ups
Platforms: Cloud
Links: Keap review, Keap pricing, Keap alternatives

Compare features

Ontraport: 9 Features

Email Marketing
Marketing Automation
Multi-Channel Marketing
Email Marketing
Email Triggers
Marketing
Online Marketing
Email Marketing
Social Marketing

Keap: 15 Features

Contact Management
Customer Service
Marketing Automation
Sales Automation
Campaign Management
Campaign Performance Reports
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Collaboration Center
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Ontraport
ITQlick rating
4.2/5
Score
78/100
Pricing
4/10
License pricing
$79 per feature/month
Functionality
20
Compare
Keap
ITQlick rating
4.8/5
Score
97/100
Pricing
3.8/10
License pricing
$169 per month
Functionality
35
Review
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.