Compare OptifiNow and Zoho CRM - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - OptifiNow or Zoho CRM?

OptifiNow is more expensive to implement (TCO) than Zoho CRM, and Zoho CRM is rated higher (98/100) than OptifiNow (80/100). Zoho CRM offers users more features (16) than OptifiNow (5). There is a clear winner in this case and it is Zoho CRM!

Looking for the right Lead Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

OptifiNow Vs. Zoho

OptifiNow: OPTIFINOW REDEFINES THE MARKETING AND SALES PROCESS, EMPOWERS SALESPEOPLE TO DELIVER RELEVANT COMMUNICATIONS ACROSS BUYING STAGES While many Marketing Automation and CRM solutions promise to increase revenue, they tend to leak revenue at critical points in the sales process because they do not support the entire customer lifecycle. Information h...

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Who is more expensive? OptifiNow or Zoho CRM?

The real total cost of ownership (TCO) of Lead Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for OptifiNow and Zoho CRM.

OptifiNow accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 OptifiNow is rated 2, which is much lower than the average cost of Lead Management software. Zoho CRM price starts at $14 per user/month , When comparing Zoho CRM to its competitors, the software is rated 2 - much lower than the average Lead Management software cost.

Bottom line: OptifiNow cost is around the same cost of Zoho CRM.

Which software includes more/better features?

We've compared OptifiNow Vs. Zoho CRM based on some of the most important and required Lead Management features.

OptifiNow: Lead Management, Lead Tracking, Sales and CRM Integration, CRM with Call Center, Call Center.

Zoho CRM: Billing/Invoicing, Campaign Dashboard, Campaign Management, Contact Management, Customer Database.

Target customer size

The software is a viable solution for businesses of all sizes without any restriction on industrial affiliation. Zoho CRM is focused on startup to medium firms in different markets.