Shlomi Lavi /
May 06, 2022
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Bottom Line: Which is Better - OptinMonster or Pardot ?
Pardot is more expensive to implement (TCO) than OptinMonster, and Pardot is rated with the same score (88/100) as OptinMonster (88/100). Pardot offers users more features (15) than OptinMonster (0).
Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
OptinMonster Vs. Pardot
OptinMonster: OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. Over 70% of visitors who abandon your website will never return, and most websites capture less than 1 email for every 200 visitors. That’s a lot of marketing dollars and e...
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
Who is more expensive? OptinMonster or Pardot Marketing Automation?
The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for OptinMonster and Pardot Marketing Automation.
OptinMonster price starts at $9 per month , On a scale between 1 to 10 OptinMonster is rated 2, which is much lower than the average cost of Lead Generation software. Pardot Marketing Automation price starts at $1,250 per month , When comparing Pardot Marketing Automation to its competitors, the software is rated 10 - much higher than the average Lead Generation software cost.
Bottom line: Pardot Marketing Automation is more expensive than OptinMonster.
Which software includes more/better features?
We've compared OptinMonster Vs. Pardot based on some of the most important and required Lead Generation features.
OptinMonster: We are still working to collect the list of features for OptinMonster.
Pardot Marketing Automation: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports.
Target customer size
OptinMonster's typical customers include: SMBs, Pardot Marketing Automation is focused on the sales and marketing teams.