Compare oracle and IBM Campaign - May 2022

Shlomi LaviShlomi Lavi / May 15, 2022

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Bottom Line: Which is Better - oracle or IBM Campaign?

IBM Campaign is more expensive to implement (TCO) than oracle, and IBM Campaign is rated higher (88/100) than oracle (77/100). oracle offers users more features (9) than IBM Campaign (0).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Eloqua Vs. IBM

Eloqua : As the leader in modern marketing, Eloqua is now the centerpiece of Oracle's marketing cloud. Our innovative marketing automation and revenue performance management solutions help modern marketers target the right buyers, easily execute campaigns, get the best leads to sales and deliver the highest return on your marketing investment. Eloqua is...

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Who is more expensive? oracle eloqua or IBM Campaign?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for oracle eloqua and IBM Campaign.

oracle eloqua price starts at $2,000 per month , On a scale between 1 to 10 oracle eloqua is rated 4, which is lower than the average cost of CRM software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 oracle eloqua is rated 4, which is lower than the average cost of CRM software.

Bottom line: IBM Campaign is more expensive than oracle eloqua.

Which software includes more/better features?

We've compared oracle Vs. IBM Campaign based on some of the most important and required CRM features.

oracle eloqua: Customer Service, Marketing Automation, Sales Automation, Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

Target customer size

Customers of the software mainly come from small and medium businesses. and IBM Campaign's target customer size include: Small, medium and large size businesses.

oracle eloqua

ITQlick rating
(4/5)

starts at $2,000 per month

Eloqua is a marketing automation and management solution for small and medium businesses. It also offers useful lead management, campaign management, and CRM services. The software, originally designed ...

Categories: Content Marketing, CRM, Social Marketing, CRM.

IBM Campaign

ITQlick rating
(3.7/5)

IBM Campaign is a trending cloud-based Marketing Automation software, it is designed to support small, medium and large size business. IBM Campaign received a rating of 3.7 from ITQlick team. The software cost ...

Categories: Marketing, Campaign Management, Marketing Automation.

Compare specifications

Compare features

oracle eloqua: 9 Features

Customer Service
Marketing Automation
Sales Automation
Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

IBM Campaign: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
oracle
ITQlick rating
4/5
Score
77/100
Pricing
4.2/10
License pricing
$2,000 per month
Functionality
17
Review
Compare
IBM Camp...
ITQlick rating
3.7/5
Score
88/100
Pricing
7/10
License pricing
Pricing not available
Functionality
3
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.