Compare Oracle Marketing and Act-On - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Oracle Marketing or Act-On?

Act-On is more expensive to implement (TCO) than Oracle Marketing, and Oracle Marketing is rated higher (91/100) than Act-On (89/100). Act-On offers users more features (16) than Oracle Marketing (4).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. Act-On

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Who is more expensive? Oracle Marketing or Act-On?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Marketing and Act-On.

Oracle Marketing price starts at $2,000 per month , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average CRM software cost.

Bottom line: Oracle Marketing cost is around the same cost of Act-On.

Which software includes more/better features?

We've compared Oracle Marketing Vs. Act-On based on some of the most important and required CRM features.

Oracle Marketing: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.

Target customer size

Oracle Marketing's typical customers include: Small, medium and large size businesses, Act-On is specifically designed for small companies.