Compare Oracle Marketing and Adestra - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Oracle Marketing or Adestra?

Oracle Marketing is more expensive to implement (TCO) than Adestra, and Oracle Marketing is rated higher (91/100) than Adestra (75/100). Oracle Marketing offers users more features (4) than Adestra (0).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. Adestra

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology...

Who is more expensive? Oracle Marketing or Adestra?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Marketing and Adestra.

Oracle Marketing price starts at $2,000 per month , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software. Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software.

Bottom line: Oracle Marketing is more expensive than Adestra.

Which software includes more/better features?

We've compared Oracle Marketing Vs. Adestra based on some of the most important and required CRM features.

Oracle Marketing: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Adestra: We are still working to collect the list of features for Adestra.

Target customer size

Oracle Marketing's typical customers include: Small, medium and large size businesses, and Adestra's target customer size include: SMBs.