Compare Oracle Marketing and Bitrix24 - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Oracle Marketing or Bitrix24?

Oracle Marketing is more expensive to implement (TCO) than Bitrix24, and Oracle Marketing is rated higher (91/100) than Bitrix24 (90/100). Bitrix24 offers users more features (10) than Oracle Marketing (4).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. Bitrix, Inc.

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Bitrix, Inc.: Bitrix is a privately-owned company developing advanced business communications platforms to bridge SMBs with their customers (Internet), partners (Extranet) and employees (Intranet). Founded in 1998 and located in Alexandria, VA, Bitrix now incorporates 90+ staff, 60,000+ customers and 6,000+ partners worldwide with regional sales offices located ...

Who is more expensive? Oracle Marketing or Bitrix24?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Marketing and Bitrix24.

Oracle Marketing price starts at $2,000 per month , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software. Bitrix24 price starts at $61 per month , When comparing Bitrix24 to its competitors, the software is rated 6 - similar to the average CRM software cost.

Bottom line: Oracle Marketing is more expensive than Bitrix24.

Which software includes more/better features?

We've compared Oracle Marketing Vs. Bitrix24 based on some of the most important and required CRM features.

Oracle Marketing: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Bitrix24: Basic Reports, Chat, Data Import/Export, Online Customer Support, Version Control.

Target customer size

Oracle Marketing's typical customers include: Small, medium and large size businesses, Bitrix24 is suitable for small companies, online shops and sales department of various companies that are looking for a unified platform where they can share files and work on projects together.