Compare Oracle Marketing and Black ICE CRM - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Oracle Marketing or Black ICE CRM?

Oracle Marketing is more expensive to implement (TCO) than Black ICE CRM, and Oracle Marketing is rated higher (91/100) than Black ICE CRM (62/100). Oracle Marketing offers users more features (4) than Black ICE CRM (3).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. Open by Nature Limited

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Open by Nature Limited: Open by Nature Limited's main aim is looking to create a complete IT solutions for businesses, and to use the emerging Open Source Technologies further helping to reduce costs. Since then OBN has grown from strength to strength expanding our product range and services.

Who is more expensive? Oracle Marketing or Black ICE CRM?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Marketing and Black ICE CRM.

Oracle Marketing price starts at $2,000 per month , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software. Black ICE CRM price starts at $28 per feature/month , When comparing Black ICE CRM to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Oracle Marketing is more expensive than Black ICE CRM.

Which software includes more/better features?

We've compared Oracle Marketing Vs. Black ICE CRM based on some of the most important and required CRM features.

Oracle Marketing: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Black ICE CRM: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Oracle Marketing's typical customers include: Small, medium and large size businesses, and Black ICE CRM's target customer size include: Small, medium and large size businesses.