Compare Oracle Marketing and Experiture Marketing - Jun 2022

Shlomi Lavi

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Bottom Line: Which is Better - Oracle Marketing or Experiture Marketing?

Oracle Marketing is more expensive to implement (TCO) than Experiture Marketing, and Oracle Marketing is rated higher (91/100) than Experiture Marketing (83/100). Experiture Marketing offers users more features (5) than Oracle Marketing (4).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. Experiture

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Experiture: Experiture is a revolutionary Customer Experience Marketing Platform that enables marketers of all kinds to create, deploy, measure and optimize automated multichannel marketing programs at scale -- without tapping into expensive and scarce IT resources Experiture enables marketers to get a 360-degree view of their customers, with a powerful, bui...

Who is more expensive? Oracle Marketing or Experiture Marketing Platform?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Marketing and Experiture Marketing Platform.

Oracle Marketing price starts at $2,000 per month , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software. Experiture Marketing Platform price starts at $900 per month , When comparing Experiture Marketing Platform to its competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line: Oracle Marketing is more expensive than Experiture Marketing Platform.

Which software includes more/better features?

We've compared Oracle Marketing Vs. Experiture Marketing based on some of the most important and required CRM features.

Oracle Marketing: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Experiture Marketing Platform: Campaign Management, Email Marketing, Image Library, WYSIWYG Email Editor, Email.

Target customer size

Oracle Marketing's typical customers include: Small, medium and large size businesses, The software is a viable solution for businesses of all sizes hailing from a diverse range of industries.