Compare Oracle Marketing and IBM Campaign - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Oracle Marketing or IBM Campaign?

Oracle Marketing is more expensive to implement (TCO) than IBM Campaign, and Oracle Marketing is rated higher (91/100) than IBM Campaign (88/100). Oracle Marketing offers users more features (4) than IBM Campaign (0).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. IBM

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Who is more expensive? Oracle Marketing or IBM Campaign?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Marketing and IBM Campaign.

Oracle Marketing price starts at $2,000 per month , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software.

Bottom line: Oracle Marketing is more expensive than IBM Campaign.

Which software includes more/better features?

We've compared Oracle Marketing Vs. IBM Campaign based on some of the most important and required CRM features.

Oracle Marketing: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

Target customer size

Oracle Marketing's typical customers include: Small, medium and large size businesses, and IBM Campaign's target customer size include: Small, medium and large size businesses.