Compare Oracle Marketing and Pardot - May 2022

Shlomi LaviShlomi Lavi / May 06, 2022

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Bottom Line: Which is Better - Oracle Marketing or Pardot ?

Pardot is more expensive to implement (TCO) than Oracle Marketing, and Oracle Marketing is rated higher (91/100) than Pardot (88/100). Pardot offers users more features (15) than Oracle Marketing (4).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. Pardot

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...

Who is more expensive? Oracle Marketing or Pardot Marketing Automation?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Marketing and Pardot Marketing Automation.

Oracle Marketing price starts at $2,000 per month , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software. Pardot Marketing Automation price starts at $1,250 per month , When comparing Pardot Marketing Automation to its competitors, the software is rated 10 - much higher than the average CRM software cost.

Bottom line: Pardot Marketing Automation is more expensive than Oracle Marketing.

Which software includes more/better features?

We've compared Oracle Marketing Vs. Pardot based on some of the most important and required CRM features.

Oracle Marketing: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Pardot Marketing Automation: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports.

Target customer size

Oracle Marketing's typical customers include: Small, medium and large size businesses, Pardot Marketing Automation is focused on the sales and marketing teams.



Oracle Marketing

ITQlick rating
(4.1/5)

starts at $2,000 per month

Oracle Marketing Cloud is a cloud-based CRM software that enables marketers to manage digital channels and systems through ID linking.

Categories: Data Analysis Tools, Content Marketing, Data Management, Marketing.

Pardot

ITQlick rating
(4.1/5)

starts at $1,250 per month

Pardot offers a cloud based marketing automation software for quality lead generation along with effective marketing campaigns intended to increase customer sales by focusing on better lead qualification, short...

Categories: Data Analysis Tools, Customer Relationship Management, Customer Loyalty, Lead Generation, Mac CRM.

Compare specifications

Compare features

Oracle Marketing: 4 Features

Data Analysis Tools
BI & Analytics
Email Marketing
Marketing Automation

Pardot Marketing Automation: 15 Features

Campaign Management
Lead Management
Marketing Automation
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Email Campaigns
Social Media Integration
Test Email
WYSIWYG Email Editor
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Oracle M...
ITQlick rating
4.1/5
Score
91/100
Pricing
8/10
License pricing
$2,000 per month
Functionality
14
Compare
Pardot
ITQlick rating
4.1/5
Score
88/100
Pricing
10/10
License pricing
$1,250 per month
Functionality
28
Review
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.