Compare Oracle Marketing and Oracle Service Cloud - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Oracle Marketing or Oracle Service Cloud?

Oracle Service Cloud is more expensive to implement (TCO) than Oracle Marketing, and Oracle Marketing is rated higher (91/100) than Oracle Service Cloud (83/100). Oracle Marketing offers users more features (4) than Oracle Service Cloud (3). There is a clear winner in this case and it is Oracle Marketing!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. Oracle Corporation

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Who is more expensive? Oracle Marketing or RightNow CX?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Marketing and RightNow CX.

Oracle Marketing price starts at $2,000 per month , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software. RightNow CX accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software.

Bottom line: RightNow CX is more expensive than Oracle Marketing.

Which software includes more/better features?

We've compared Oracle Marketing Vs. Oracle Service Cloud based on some of the most important and required CRM features.

Oracle Marketing: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

RightNow CX: Customer Service, Marketing Automation, Sales Automation.

Target customer size

Oracle Marketing's typical customers include: Small, medium and large size businesses, The software is a viable product for all business sizes and in a wide range of industries.