Compare Oracle Marketing and SAP CRM - Mar 2022

Shlomi LaviShlomi Lavi / Mar 14, 2022

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Bottom Line: Which is Better - Oracle Marketing or SAP CRM?

SAP CRM is more expensive to implement (TCO) than Oracle Marketing, and Oracle Marketing is rated higher (91/100) than SAP CRM (76/100). Oracle Marketing offers users more features (4) than SAP CRM (3). There is a clear winner in this case and it is Oracle Marketing!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. SAP

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

SAP: SAP ® AG is German software corporation that makes enterprise software to manage business operations and customer relations. SAP ® is the market leader in enterprise application software. The company's best-known software products are its enterprise resource planning application (SAP ® ERP), its enterpr...

Who is more expensive? Oracle Marketing or SAP Customer Relationship Management?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Marketing and SAP Customer Relationship Management.

Oracle Marketing price starts at $2,000 per month , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software. SAP Customer Relationship Management price starts at $58 per month , When comparing SAP Customer Relationship Management to its competitors, the software is rated 8 - higher than the average CRM software cost.

Bottom line: Oracle Marketing cost is around the same cost of SAP Customer Relationship Management.

Which software includes more/better features?

We've compared Oracle Marketing Vs. SAP CRM based on some of the most important and required CRM features.

Oracle Marketing: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

SAP Customer Relationship Management: Campaign Management, Customer Service, Collaboration Center .

Target customer size

Oracle Marketing's typical customers include: Small, medium and large size businesses, SAP Customer Relationship Management is designed for software requirements of midsized and large companies, whether private or public organizations.

Oracle Marketing

ITQlick rating
(4.1/5)

starts at $2,000 per month

Oracle Marketing Cloud is a cloud-based CRM software that enables marketers to manage digital channels and systems through ID linking.

Categories: Data Analysis Tools, Content Marketing, Data Management, Marketing.

SAP CRM

ITQlick rating
(4.2/5)

starts at $58 per month

SAP CRM is a cloud-based as well as on-premise customer relationship management (CRM) system that offers a wide range of tools to meet the marketing, sales and customer service needs. The CRM also provides a pl...

Categories: Complaint Management, Customer Relationship Management, Team Collaboration, Social Media.

Compare specifications

Compare features

Oracle Marketing: 4 Features

Data Analysis Tools
BI & Analytics
Email Marketing
Marketing Automation

SAP Customer Relationship Management: 3 Features

Campaign Management
Customer Service
Collaboration Center
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Oracle M...
ITQlick rating
4.1/5
Score
91/100
Pricing
8/10
License pricing
$2,000 per month
Functionality
14
Compare
SAP CRM
ITQlick rating
4.2/5
Score
76/100
Pricing
9.4/10
License pricing
$58 per month
Functionality
7
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.