Compare Oracle Marketing and Zoho CRM - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Oracle Marketing or Zoho CRM?

Oracle Marketing is more expensive to implement (TCO) than Zoho CRM, and Zoho CRM is rated higher (98/100) than Oracle Marketing (91/100). Zoho CRM offers users more features (16) than Oracle Marketing (4). There is a clear winner in this case and it is Zoho CRM!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. Zoho

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Who is more expensive? Oracle Marketing or Zoho CRM?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Marketing and Zoho CRM.

Oracle Marketing price starts at $2,000 per month , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software. Zoho CRM price starts at $14 per user/month , When comparing Zoho CRM to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Oracle Marketing is more expensive than Zoho CRM.

Which software includes more/better features?

We've compared Oracle Marketing Vs. Zoho CRM based on some of the most important and required CRM features.

Oracle Marketing: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Zoho CRM: Billing/Invoicing, Campaign Dashboard, Campaign Management, Contact Management, Customer Database.

Target customer size

Oracle Marketing's typical customers include: Small, medium and large size businesses, Zoho CRM is focused on startup to medium firms in different markets.