Shlomi Lavi /
Mar 01, 2023
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Bottom Line: Which is Better - Oracle Responsys or Flashtalking?
Oracle Responsys is more expensive to implement (TCO) than Flashtalking, and Flashtalking is rated higher (92/100) than Oracle Responsys (84/100).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Oracle Vs. Flashtalking, Inc.
Oracle: With more than 380,000 customers—including 100 of the Fortune 100—and with deployments across a wide variety of industries in more than 145 countries around the globe, Oracle offers an optimized and fully integrated stack of business hardware and software systems. Oracle engineers hardware and software to work together in the cloud and in your data...
Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...
Who is more expensive? Oracle Responsys or Flashtalking?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Responsys and Flashtalking.
Oracle Responsys price starts at $49,500 per year , On a scale between 1 to 10 Oracle Responsys is rated 8, which is higher than the average cost of Marketing software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Oracle Responsys is rated 8, which is higher than the average cost of Marketing software.
Bottom line: Oracle Responsys is more expensive than Flashtalking.
Which software includes more/better features?
We've compared Oracle Responsys Vs. Flashtalking based on some of the most important and required Marketing features.
Oracle Responsys: We are still working to collect the list of features for Oracle Responsys.
Flashtalking: We are still working to collect the list of features for Flashtalking.
Target customer size
Oracle Responsys's typical customers include: Small, medium and large size businesses,
Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.