Shlomi Lavi /
Sep 26, 2022
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Bottom Line: Which is Better - OutboundEngine or Hootsuite?
Hootsuite is more expensive to implement (TCO) than OutboundEngine, and Hootsuite is rated higher (93/100) than OutboundEngine (80/100). Hootsuite offers users more features (15) than OutboundEngine (0). There is a clear winner in this case and it is Hootsuite!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
OutboundEngine Vs. Hootsuite
OutboundEngine: OutboundEngine is a 100 percent done-for-you email, social media and content marketing platform that helps business owners stay top-of-mind with customers and prospects, and turn online engagement into revenue.
The cloud-based product automates the delivery of timely, tailored e-mail, social and content marketing campaigns for a wide range of in...
Hootsuite:
Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...
Who is more expensive? OutboundEngine or Hootsuite?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for OutboundEngine and Hootsuite.
OutboundEngine price starts at $199 per month , On a scale between 1 to 10 OutboundEngine is rated 2, which is much lower than the average cost of Email Marketing software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: OutboundEngine cost is around the same cost of Hootsuite.
Which software includes more/better features?
We've compared OutboundEngine Vs. Hootsuite based on some of the most important and required Email Marketing features.
OutboundEngine: We are still working to collect the list of features for OutboundEngine.
Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.
Target customer size
OutboundEngine's typical customers include: Small, medium and large size businesses, Hootsuite is perfect for companies of all shapes and sizes.