Compare OutboundEngine and Hootsuite - Sep 2022

Shlomi LaviShlomi Lavi / Sep 26, 2022

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Bottom Line: Which is Better - OutboundEngine or Hootsuite?

Hootsuite is more expensive to implement (TCO) than OutboundEngine, and Hootsuite is rated higher (93/100) than OutboundEngine (80/100). Hootsuite offers users more features (15) than OutboundEngine (0). There is a clear winner in this case and it is Hootsuite!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

OutboundEngine Vs. Hootsuite

OutboundEngine: OutboundEngine is a 100 percent done-for-you email, social media and content marketing platform that helps business owners stay top-of-mind with customers and prospects, and turn online engagement into revenue. The cloud-based product automates the delivery of timely, tailored e-mail, social and content marketing campaigns for a wide range of in...

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Who is more expensive? OutboundEngine or Hootsuite?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for OutboundEngine and Hootsuite.

OutboundEngine price starts at $199 per month , On a scale between 1 to 10 OutboundEngine is rated 2, which is much lower than the average cost of Email Marketing software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: OutboundEngine cost is around the same cost of Hootsuite.

Which software includes more/better features?

We've compared OutboundEngine Vs. Hootsuite based on some of the most important and required Email Marketing features.

OutboundEngine: We are still working to collect the list of features for OutboundEngine.

Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.

Target customer size

OutboundEngine's typical customers include: Small, medium and large size businesses, Hootsuite is perfect for companies of all shapes and sizes.

OutboundEngine

ITQlick rating
(3.8/5)

starts at $199 per month

OutboundEngine is a cloud-based, SaaS Email marketing solution that that offers automated social media updates, email newsletters, mobile apps, reviews, as well as branded business profile. It is marketing soft...

Categories: Mobile CRM, Social CRM, Email Marketing, Social Media.

Hootsuite

ITQlick rating
(4.4/5)

starts at $49 per user/month

Hootsuite is the world’s most widely used social media relationship platform with more than 10 million users, including 744 of the Fortune 1000 companies that trust Hootsuite to manage their social media prog...

Categories: Financial reporting, Data Analysis Tools, Content Management, Customer Loyalty, Team Collaboration.

Compare specifications

Compare features

OutboundEngine: 0 Features

We are working to collect the list of features

Hootsuite: 15 Features

Blogger Integration
Business Content Sharing
Facebook Integration
Flickr Integration
Foursquare Integration
Global Content Library
Google Plus
Instagram Integration
LinkedIn Integration
Publishing Social Content
Social Analytics
Social Customer Care
Social Promotions
Twitter Integration
WYSIWYG App Builder
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
OutboundEngine
ITQlick rating
3.8/5
Score
80/100
Pricing
2/10
License pricing
$199 per month
Functionality
5
Compare
Hootsuite
ITQlick rating
4.4/5
Score
93/100
Pricing
2/10
License pricing
$49 per user/month
Functionality
31
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.