Compare Outbrain and Drupal - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Outbrain or Drupal?

Outbrain is more expensive to implement (TCO) than Drupal, and Drupal is rated higher (87/100) than Outbrain (71/100). Drupal offers users more features (4) than Outbrain (0). There is a clear winner in this case and it is Drupal!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Outbrain Vs. Drupal

Outbrain : Outbrain is the leading content discovery platform that powers personalized recommendations to content at the bottom of article pages on most of the leading publisher websites online such as CNN, USA Today, Fox News and Slate, serving over 60 billion recommendations each month. Our recommendations are a mix of organic recommendations to other artic...

Drupal : Drupal is a free software package that allows you to easily organize, manage and publish your content, with an endless variety of customization.Drupal is open source software maintained and developed by a community of 630,000+ users and developers. It's distributed under the terms of the GNU General Public License (or "GPL"), which means anyone is ...

Who is more expensive? Outbrain Amplify or Drupal?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Outbrain Amplify and Drupal.

Outbrain Amplify price starts at $20 per license , On a scale between 1 to 10 Outbrain Amplify is rated 4, which is lower than the average cost of Social Marketing software. Drupal price starts at $500 per month , When comparing Drupal to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.

Bottom line: Outbrain Amplify is more expensive than Drupal.

Which software includes more/better features?

We've compared Outbrain Vs. Drupal based on some of the most important and required Social Marketing features.

Outbrain Amplify: We are still working to collect the list of features for Outbrain Amplify.

Drupal: Data Import/Export, Online Customer Support, Rich Text Editor, Content Management.

Target customer size

Outbrain Amplify's typical customers include: Small, medium and large size businesses, Drupal is suitable for companies of all shapes and sizes starting from local businesses to large and global corporations including news publishing, corporate, education, art, music, multimedia, community and social networking sites.