Compare Pardot vs Act-On

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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Pardot
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
88/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
10/10
License pricing license pricing (if provided by the software vendor)
$1,000 per user/month
Hosting
On premise and Cloud
Functionality score
28
Fit small business
Fit medium business
Fit large business
Software review
Act-On
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
89/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
8/10
License pricing license pricing (if provided by the software vendor)
$900 per month
Hosting
On premise and Cloud
Functionality score
27
Fit small business
Fit medium business
Fit large business
Software review
VisitorTrack
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.2/10
License pricing license pricing (if provided by the software vendor)
$99 per year
Hosting
On premise
Functionality score
6
Fit small business
Fit medium business
Fit large business
Software review
SearchForce
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
7/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review
Ensighten
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
90/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
Cloud
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review

Pardot Vs. Act-On: Which is better?

Shlomi Lavi / Mar 16, 2020

Looking for the right Marketing Automation solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals, close deals faster,

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Pricing/cost comparison

The real cost of Marketing Automation software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Pardot TCO and Act-On total cost to help with the total cost of ownership calculation.

Pardot price Starting from $1,000 per user/month , on a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. Act-On price Starting from $900 per month , when comparing Act-On to their competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Pardot is more expensive than Act-On.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Pardot Vs. Act-On based on some of the most important and required Marketing Automation features.
Pardot : Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation, ..
Act-On list of features include the following: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, .

Target customer size

Pardot Marketing Automation is focused on the sales and marketing teams. Act-On is specifically designed for small companies.

Pardot

ITQlick rating
(4.1/5)

Starting from $1,000 per user/month

Pardot offers a cloud based marketing automation software for quality lead generation along with effective marketing campaigns intended to increase customer sales by focusing on better lead qualification, short...

Categories: Data Analysis Tools, Customer Relationship Management, Customer Loyalty, Lead Generation, Mac CRM.

Act-On

ITQlick rating
(4.3/5)

Starting from $900 per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: Data Analysis Tools, Customer Relationship Management, Lead Generation, Mac CRM, Online CRM.

Compare screenshots

Compare specifications

Pardot Specifications

Name: Pardot
Company: Pardot
Address Atlanta, GA
Website:https://www.pardot.com/
Platforms: Cloud

Act-On Specifications

Name: Act-On
Company: Act-On
Address Beaverton, Oregon 97008
Website:https://www.act-on.com/
Platforms: Cloud

Compare features

Pardot : 8 Features

Campaign Management
Lead Management
Marketing Automation
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation

Act-On: 8 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management