Compare Pardot and Adestra - Oct 2022
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Bottom Line: Which is Better - Pardot or Adestra?
Pardot is more expensive to implement (TCO) than Adestra, and Pardot is rated higher (88/100) than Adestra (75/100). Pardot offers users more features (15) than Adestra (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pardot Vs. Adestra
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology...
Who is more expensive? Pardot or Adestra?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and Adestra.
Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software.
Bottom line: Pardot is more expensive than Adestra.
Which software includes more/better features?
We've compared Pardot Vs. Adestra based on some of the most important and required Marketing Automation features.
Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.
Adestra: We are still working to collect the list of features for Adestra.
Target customer size
Pardot Marketing Automation is focused on the sales and marketing teams. and Adestra's target customer size include: SMBs.
Compare specifications
Pardot Specifications
ITQlick Score: | 88/100 |
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ITQlick Rating: |
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Pricing: | 10/10 - high cost |
Category: | Marketing Automation -> Pardot review |
Company: | Pardot |
Pricing: | starts at $1,250 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Pardot review, Pardot pricing, Pardot alternatives |
Adestra Specifications
ITQlick Score: | 75/100 |
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ITQlick Rating: |
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Pricing: | 6/10 - average cost |
Category: | Email Marketing -> Adestra review |
Company: | Adestra |
Typical customers: | SMBs |
Platforms: | Desktop, Mobile |
Links: | Adestra review, Adestra pricing, Adestra alternatives |
Compare features
Pardot : 15 Features
Adestra: 0 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.