Shlomi Lavi /
Jun 20, 2022
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Bottom Line: Which is Better - Pardot or Autopilot?
Pardot is more expensive to implement (TCO) than Autopilot, and Pardot is rated higher (88/100) than Autopilot (83/100). Pardot offers users more features (15) than Autopilot (5).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pardot Vs. Autopilot HQ
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
Autopilot HQ: Autopilot is easy and visual marketing software for automating the customer journey. Growing fast in San Francisco, we're a talented and enthusiastic team driven to make easy things easy and the hard things achievable. We believe in transparent culture, continual learning, experimentation and putting people first.
Autopilot helps marketers conn...
Who is more expensive? Pardot or Autopilot?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and Autopilot.
Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. Autopilot price starts at $29 per month , When comparing Autopilot to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.
Bottom line: Pardot is more expensive than Autopilot.
Which software includes more/better features?
We've compared Pardot Vs. Autopilot based on some of the most important and required Marketing Automation features.
Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.
Autopilot: Data Analysis Tools, BI & Analytics, Email Marketing, Email Campaigns, Image Library.
Target customer size
Pardot Marketing Automation is focused on the sales and marketing teams. and Autopilot's target customer size include: Small, medium and large size businesses.