Compare Pardot and Emarsys - May 2022
Compare PricingWe publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Pardot or Emarsys?
Pardot is more expensive to implement (TCO) than Emarsys, and Emarsys is rated higher (91/100) than Pardot (88/100). Pardot offers users more features (15) than Emarsys (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pardot Vs. Emarsys
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...
Who is more expensive? Pardot or Emarsys?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and Emarsys.
Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.
Bottom line: Pardot is more expensive than Emarsys.
Which software includes more/better features?
We've compared Pardot Vs. Emarsys based on some of the most important and required Marketing Automation features.
Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.
Emarsys: We are still working to collect the list of features for Emarsys.
Target customer size
Pardot Marketing Automation is focused on the sales and marketing teams. and Emarsys's target customer size include: Small, medium and large size businesses.
Emarsys
starts at $335 per month
Emarsys software is a complete cloud-based email marketing platform for retail & e-commerce. It is a B2C (Business to Consumer) Marketing Cloud solution that allows for one-on-one marketers and customer interac...
Compare PricingCompare specifications
Pardot Specifications
ITQlick Score: | 88/100 |
---|---|
ITQlick Rating: |
|
Pricing: | 10/10 - high cost |
Category: | Marketing Automation -> Pardot review |
Company: | Pardot |
Pricing: | starts at $1,250 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Pardot review, Pardot pricing, Pardot alternatives |
Emarsys Specifications
ITQlick Score: | 91/100 |
---|---|
ITQlick Rating: |
|
Pricing: | 6/10 - average cost |
Category: | Email Marketing -> Emarsys review |
Company: | Emarsys |
Pricing: | starts at $335 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop |
Links: | Emarsys review, Emarsys pricing, Emarsys alternatives |
Compare features
Pardot : 15 Features
Emarsys: 0 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.