Compare Pardot and HubSpot Marketing Hub - Jan 2023

Shlomi Lavi / Jan 31, 2023

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Bottom Line: Which is Better - Pardot or HubSpot Marketing Hub?

About the providers

Pardot was founded in Indianapolis, Indiana and it is the brain-child of Peter McCormick, Scott Dorsey and Chris Baggott. They were able to churn out a whopping 292.3 million $ as of 2012. Services of Pardot are offered around the globe and they have offices in as many as 14 locations. They serve worldwide. The key people are Scott McCorkle, CEO. The number of employees as in 2013 was 1,800.

Hubspot is a Public type company, which renders marketing consulting solutions. Hubspot has its headquarters at Cambridge, Massachusetts and is run by 785 employees. Hubspot came into being in June 2006 by the sheer effort of Brian Halligan, CEO & cofounder and Dharmesh Shah, CTO & cofounder. Hubspot boasts of a decent $115.9 million revenue as of 2014.

Ease of use

Pardot is integrated with Salesforce and is highly flexible. It allows you to track your prospects from the first visit all the way through the purchasing process – even continuing afterwards. It’s easy-to-use interface and powerful functionality allows a marketer to quickly develop drip programs, automate numerous marketing initiatives and synchronize data to Salesforce. One feature where Pardot drags is the social posting.

Hubspot is user-friendly and provides many opportunities to market for the clients. It has a great user interface and excellent training videos. It is quite intuitive and easy to learn.

Reliability

Pardot has 100% uptime and there are planned downtimes of which they give at least 8 hours’ notice via the purchased services. Considering customer support Pardot has options like in-app chat, return call phone support and this is available 24×7.

In the last year, Hubspot achieved 99.99% uptime, which throws light to the fact that it is extremely reliable. There are several ways that Hubspot notifies its customers of service disruptions, analytics issues and scheduled maintenance in the Hubspot applications. The customer support is overall good but there is room for improvement.

Speed

Pardot increases bandwidth by automating repetitive tasks, streamlining processes, and ensuring a smooth and seamless interface between marketing and sales operations, because of the integration of Salesforce and Pardot.

The built in powerful Web Application Accelerator (WAA) by Akamai helps to foster dynamic Web-based application response times by up to 5 times in Hubspot. Whether you are across the street or you are on the move, you will get the fastest load times possible.

Features

In the case of Pardot, the tool automates the overall process of qualifying leads by assigning your prospects to the best sales representatives. The product contains remarkable reporting features to measure various metrics such as return on investment (ROI).It helps to generate high-quality leads with the help of customized and targeted emails, thank to the platform. Pardot also boosts your sales pipeline, calculates marketing ROI, and tracks customer behaviors. Adding up to all these features, there is an intuitive Email Builder which helps in building professional emails quickly using easy, visual editor, responsive, out-of-the-box templates, custom design capabilities, fast formatting options and hosted content. Automated Email Marketing helps in sending the right email at the right time with email scheduling — just set it and forget. All-time favorite feature is the Personalized Messaging, which delivers personalized experience for the clients. Optimized Sending helps to craft the perfect message, and back it up with data. The features are unique and are appreciated by many.

Hubspot is an all-in-one marketing platform that covers a fast array of features and capabilities. The software can be used to carry out, track and measure all your online marketing activities such as blogging, email marketing, and social media marketing. You can also use HubSpot to create landing pages and calls-to-action, as well as to get SEO tips. Furthermore, HubSpot acts as a content management system enabling you to update your website content, optimize it for search, and adjust it for mobile. You can even use the Smart Content tool to personalize your website to each visitor. Hubspot is a full-funnel marketing platform.

This implies that all of your tools are in one place, working together, so your customers get a seamless experience from email to social to web. One can even create new templates using drag-and-drop, and easily apply across every page of your website. Onpage WYSIWYG Editor reduces hassles with formatting, and build beautiful websites that work in a superb way. In Website Analytics Dashboard, one can instantly see how your website is growing over time, and how you are converting strangers into customers. Then there is Content Staging Environment in which website redesign is made easy.

Adding up to it, content staging gives you a private area to build and design your website, then take it live in one-click. Moreover, as we know a secure website is not a luxury with HubSpot. SSL (secure sockets layer) is included with every Website Add-on subscription. There is a smart feature too called Smart Content in which there is tailored content to specific individuals for more relevant conversations, and increasing performance of your website. Personalize content, CTAs, forms, and even HTML to present the best experience for every individual visitor.

Security

Keeping the clients' information safe is the top priority for Pardot; hence, they take their security precautions seriously. Pardot’s application security includes Strong Passwords, Password Expiration, IP Location-Based Login Protection, IP White listing and single sign on with Salesforce.

Hubspot also offers top-notch data protection capabilities. All employees undergo extensive vetting and third party background checks prior to being extended an offer. Customer data is 100% backed up to multiple online replicas with additional snapshots and other backups. Sessions between you and your portal are always protected with top end in-transit encryption, advanced TLS (1.0, 1.1, and 1.2) protocols, and 2,048-bit keys. Web Application Firewall (WAF) technologies identify and block attacks before they reach the front door. Advanced logging, alerting, and aggregation are some of the features worth mentioning. It is TRUSTe certified for EU Safe Harbor, Privacy, and Trusted Cloud .Hubspot was also certified “Enterprise Ready” by leading cloud risk and governance company, SkyHigh. Additionally, their trusted data center partners maintain ISO 27001 and SOC 2 Type II compliance.

Summary

It is a fact beyond doubt that both Pardot and Hubspot are capable solutions. However, both need to work on couple of issues to become the global market leader. The email support system of Pardot needs to enhanced and the price of Hubspot needs to be reasonable. The utilization of Pardot does limit the time of the client. Hubspot scores above Pardot on most of the features and is a better-preferred option among clients.