Shlomi Lavi /
May 15, 2022
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Pardot or IBM Campaign?
Pardot is more expensive to implement (TCO) than IBM Campaign, and IBM Campaign is rated with the same score (88/100) as Pardot (88/100). Pardot offers users more features (15) than IBM Campaign (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pardot Vs. IBM
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
Who is more expensive? Pardot or IBM Campaign?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and IBM Campaign.
Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software.
Bottom line: Pardot is more expensive than IBM Campaign.
Which software includes more/better features?
We've compared Pardot Vs. IBM Campaign based on some of the most important and required Marketing Automation features.
Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.
IBM Campaign: We are still working to collect the list of features for IBM Campaign.
Target customer size
Pardot Marketing Automation is focused on the sales and marketing teams. and IBM Campaign's target customer size include: Small, medium and large size businesses.