Compare Pardot and LeadLander - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Pardot or LeadLander?

Pardot is more expensive to implement (TCO) than LeadLander, and Pardot is rated higher (88/100) than LeadLander (84/100). Pardot offers users more features (15) than LeadLander (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Pardot Vs. LeadLander

Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...

LeadLander: LeadLander is a web-based application that gives your sales staff access to real-time customer intelligence analytics reports. LeadLander's real-time customer intelligence analytics turns your web site into a powerful sales tool by letting your sales staff identify and understand your customers' interests.

Who is more expensive? Pardot or LeadLander?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and LeadLander.

Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. LeadLander price starts at $55 per month , When comparing LeadLander to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: Pardot is more expensive than LeadLander.

Which software includes more/better features?

We've compared Pardot Vs. LeadLander based on some of the most important and required Marketing Automation features.

Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.

LeadLander: We are still working to collect the list of features for LeadLander.

Target customer size

Pardot Marketing Automation is focused on the sales and marketing teams. and LeadLander's target customer size include: Medium and large size businesses.