Shlomi Lavi /
May 06, 2022
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Bottom Line: Which is Better - Pardot or OptinMonster?
Pardot is more expensive to implement (TCO) than OptinMonster, and OptinMonster is rated with the same score (88/100) as Pardot (88/100). Pardot offers users more features (15) than OptinMonster (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pardot Vs. OptinMonster
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
OptinMonster: OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. Over 70% of visitors who abandon your website will never return, and most websites capture less than 1 email for every 200 visitors. That’s a lot of marketing dollars and e...
Who is more expensive? Pardot or OptinMonster?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and OptinMonster.
Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. OptinMonster price starts at $9 per month , When comparing OptinMonster to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.
Bottom line: Pardot is more expensive than OptinMonster.
Which software includes more/better features?
We've compared Pardot Vs. OptinMonster based on some of the most important and required Marketing Automation features.
Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.
OptinMonster: We are still working to collect the list of features for OptinMonster.
Target customer size
Pardot Marketing Automation is focused on the sales and marketing teams. and OptinMonster's target customer size include: SMBs.