Compare Pardot and oracle - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Pardot or oracle?

Pardot is more expensive to implement (TCO) than oracle, and Pardot is rated higher (88/100) than oracle (77/100). Pardot offers users more features (15) than oracle (9).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Pardot Vs. Eloqua

Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...

Eloqua : As the leader in modern marketing, Eloqua is now the centerpiece of Oracle's marketing cloud. Our innovative marketing automation and revenue performance management solutions help modern marketers target the right buyers, easily execute campaigns, get the best leads to sales and deliver the highest return on your marketing investment. Eloqua is...

Who is more expensive? Pardot or oracle eloqua?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and oracle eloqua.

Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. oracle eloqua price starts at $2,000 per month , When comparing oracle eloqua to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Pardot is more expensive than oracle eloqua.

Which software includes more/better features?

We've compared Pardot Vs. oracle based on some of the most important and required Marketing Automation features.

Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.

oracle eloqua: Customer Service, Marketing Automation, Sales Automation, Campaign Management, Email Marketing.

Target customer size

Pardot Marketing Automation is focused on the sales and marketing teams. Customers of the software mainly come from small and medium businesses.