Pardot Vs Pipedrive (May 2021)

Shlomi LaviShlomi Lavi / May 25, 2021

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Bottom Line: Which is Better - Pardot or Pipedrive?

Pardot is more expensive to implement (TCO) than Pipedrive, Pipedrive is rated higher (99/100) than Pardot (88/100). Pardot offers more features (15) to their users than Pipedrive (4).

Looking for the right Marketing Automation solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Pardot compares with Pipedrive?

Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...

Pipedrive: Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline. So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managin...

Who's more expensive? Pardot or Pipedrive?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Pardot and Pipedrive.

Pardot price starts at $1,250 per month , on a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. Pipedrive price starts at $12.50 per user/month , when comparing Pipedrive to their competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Pardot is more expensive than Pipedrive.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Pardot Vs. Pipedrive based on some of the most important and required Marketing Automation features. Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation. Pipedrive: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .

Target customer size

Pardot Marketing Automation is focused on the sales and marketing teams. Pipedrive is finest for freelancers, mid-size organizations, not for earnings organizations and also local business.

Pardot

ITQlick rating
(4.1/5)

starts at $1,250 per month

Pardot offers a cloud based marketing automation software for quality lead generation along with effective marketing campaigns intended to increase customer sales by focusing on better lead qualification, short...

Categories: Data Analysis Tools, Customer Relationship Management, Customer Loyalty, Lead Generation.

Pipedrive

ITQlick rating
(4.6/5)

starts at $12.50 per user/month

Pipedrive is sales pipeline management software for small demanding teams. It is simple to use yet very powerful. Pipedrive CRM is able to organise leads in a way that users can have great overview of sales at ...

Categories: Casino CRM, Channel Management, Customer Relationship Management, Customer Loyalty, Healthcare CRM.

Compare specifications

Compare features

Pardot : 15 Features

Campaign Management
Lead Management
Marketing Automation
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Email Campaigns
Social Media Integration
Test Email
WYSIWYG Email Editor

Pipedrive: 4 Features

Customer Service
Marketing Automation
Sales Automation
Collaboration Center
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Pardot
ITQlick rating
4.1/5
Score
88/100
Pricing
10/10
License pricing
$1,250 per month
Functionality
28
Review
Compare
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$12.50 per user/month
Functionality
19
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$99 per year
Functionality
6
SearchForce
ITQlick rating
3.9/5
Score
91/100
Pricing
7/10
License pricing
Pricing not available
Functionality
3
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.