Shlomi Lavi /
Dec 09, 2022
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Bottom Line: Which is Better - Pardot or SearchForce?
Pardot is more expensive to implement (TCO) than SearchForce, and Pardot is rated higher (88/100) than SearchForce (25/100). Pardot offers users more features (15) than SearchForce (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pardot Vs. SearchForce
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
SearchForce: SearchForce was founded in 2004 with a singular mission – to deliver one convenient hosted platform to optimize PPC performance, plus save hours of time managing even the most complex campaigns.
Today, SearchForce gives dozens of the world’s largest companies one seamless, integrated automated solution to optimize bidding across all major search e...
Who is more expensive? Pardot or SearchForce?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and SearchForce.
Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. SearchForce accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software.
Bottom line: Pardot is more expensive than SearchForce.
Which software includes more/better features?
We've compared Pardot Vs. SearchForce based on some of the most important and required Marketing Automation features.
Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.
SearchForce: We are still working to collect the list of features for SearchForce.
Target customer size
Pardot Marketing Automation is focused on the sales and marketing teams. and SearchForce's target customer size include: Small, medium and large size businesses.