Compare Pardot and SmarterHQ - May 2022
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Bottom Line: Which is Better - Pardot or SmarterHQ?
Pardot is more expensive to implement (TCO) than SmarterHQ, and Pardot is rated higher (88/100) than SmarterHQ (85/100). Pardot offers users more features (15) than SmarterHQ (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pardot Vs. SmarterHQ
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
SmarterHQ: SmarterHQ is the contextual marketing technology brands use to drive conversion and loyalty. SmarterHQ leverages brands’ existing marketing technologies, combining real-time behavior recognition with historical consumer data to power email and website campaigns that deliver the relevant experiences customers demand. By combining real-time interact...
Who is more expensive? Pardot or SmarterHQ?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and SmarterHQ.
Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. SmarterHQ accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software.
Bottom line: Pardot is more expensive than SmarterHQ.
Which software includes more/better features?
We've compared Pardot Vs. SmarterHQ based on some of the most important and required Marketing Automation features.
Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.
SmarterHQ: We are still working to collect the list of features for SmarterHQ.
Target customer size
Pardot Marketing Automation is focused on the sales and marketing teams. and SmarterHQ's target customer size include: SMBs.
SmarterHQ
SmarterHQ is a fast growing cloud-based Marketing software, it is designed to support small and medium size business. SmarterHQ received a rating of 4.9 from ITQlick team. The software cost is considered afford...
Compare PricingCompare specifications
Pardot Specifications
ITQlick Score: | 88/100 |
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ITQlick Rating: |
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Pricing: | 10/10 - high cost |
Category: | Marketing Automation -> Pardot review |
Company: | Pardot |
Pricing: | starts at $1,250 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Pardot review, Pardot pricing, Pardot alternatives |
SmarterHQ Specifications
ITQlick Score: | 85/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Marketing Automation -> SmarterHQ review |
Company: | SmarterHQ |
Typical customers: | SMBs |
Platforms: | Desktop, Mobile, Cloud |
Links: | SmarterHQ review, SmarterHQ pricing, SmarterHQ alternatives |
Compare features
Pardot : 15 Features
SmarterHQ: 0 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.