Shlomi Lavi /
May 06, 2022
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Bottom Line: Which is Better - Pardot or Teradata?
Pardot is more expensive to implement (TCO) than Teradata, and Teradata is rated higher (89/100) than Pardot (88/100). Pardot offers users more features (15) than Teradata (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pardot Vs. Teradata
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
Teradata: Teradata delivers powerful and proven solutions that bring together different data sources from across your enterprise to give you a single view of your business. Choose from an entire family of data warehousing platforms that provide the benefits of Active Enterprise Intelligence to any company, regardless of size or budget.
Who is more expensive? Pardot or Teradata Integrated Marketing Management?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pardot and Teradata Integrated Marketing Management.
Pardot price starts at $1,250 per month , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software. Teradata Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Pardot Marketing Automation is rated 10, which is much higher than the average cost of Marketing Automation software.
Bottom line: Pardot is more expensive than Teradata Integrated Marketing Management.
Which software includes more/better features?
We've compared Pardot Vs. Teradata based on some of the most important and required Marketing Automation features.
Pardot : this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports, Lead Management, Lead Tracking, Marketing Automation.
Teradata Integrated Marketing Management: We are still working to collect the list of features for Teradata Integrated Marketing Management.
Target customer size
Pardot Marketing Automation is focused on the sales and marketing teams. and Teradata Integrated Marketing Management's target customer size include: Small, medium and large size businesses.