Shlomi Lavi /
Mar 01, 2023
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Bottom Line: Which is Better - Pathmatics or Flashtalking?
Pathmatics is more expensive to implement (TCO) than Flashtalking, and Flashtalking is rated higher (92/100) than Pathmatics (85/100).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pathmatics, Inc. Vs. Flashtalking, Inc.
Pathmatics, Inc.: Pathmatics was founded with a clear mission: bring transparency to digital advertising. Driven by a passion for data, visualizations and tough processing problems, our market-leading advertising products reflect the approachable accuracy you can expect from our team.
Headquartered in Santa Monica, California, we enjoy surfing the waves, the multit...
Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...
Who is more expensive? Pathmatics or Flashtalking?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pathmatics and Flashtalking.
Pathmatics price starts at $10,000 per year , On a scale between 1 to 10 Pathmatics is rated 6, which is similar to the average cost of Marketing software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Pathmatics is rated 6, which is similar to the average cost of Marketing software.
Bottom line: Pathmatics is more expensive than Flashtalking.
Which software includes more/better features?
We've compared Pathmatics Vs. Flashtalking based on some of the most important and required Marketing features.
Pathmatics: We are still working to collect the list of features for Pathmatics.
Flashtalking: We are still working to collect the list of features for Flashtalking.
Target customer size
Pathmatics's typical customers include: Small, medium and large size businesses,
Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.