Shlomi Lavi /
Mar 04, 2022
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Bottom Line: Which is Better - Pica9 or Act-On?
Act-On is more expensive to implement (TCO) than Pica9, and Act-On is rated with the same score (89/100) as Pica9 (89/100). Act-On offers users more features (16) than Pica9 (3).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pica9 Vs. Act-On
Pica9: Pica9 builds and maintains local-marketing automation systems for major brands. Our CampaignDrive® empowers local marketers to produce customized campaigns—print, web, email, and mobile optimized—by combining images, templates and content according to brand-defined permissions. Our systems improve brand integrity and accelerate time-to-market while...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? Pica9 or Act-On?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pica9 and Act-On.
Pica9 price starts at $2,500 per month , On a scale between 1 to 10 Pica9 is rated 6, which is similar to the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: Act-On is more expensive than Pica9.
Which software includes more/better features?
We've compared Pica9 Vs. Act-On based on some of the most important and required Email Marketing features.
Pica9: Data Import/Export, Basic Reports, Online Customer Support.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
Pica9's typical customers include: Start up, Small business, Medium business, Large business, Act-On is specifically designed for small companies.