Compare Pica9 and Act-On - Mar 2022

Shlomi LaviShlomi Lavi / Mar 04, 2022

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Bottom Line: Which is Better - Pica9 or Act-On?

Act-On is more expensive to implement (TCO) than Pica9, and Act-On is rated with the same score (89/100) as Pica9 (89/100). Act-On offers users more features (16) than Pica9 (3).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Pica9 Vs. Act-On

Pica9: Pica9 builds and maintains local-marketing automation systems for major brands. Our CampaignDrive® empowers local marketers to produce customized campaigns—print, web, email, and mobile optimized—by combining images, templates and content according to brand-defined permissions. Our systems improve brand integrity and accelerate time-to-market while...

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Who is more expensive? Pica9 or Act-On?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pica9 and Act-On.

Pica9 price starts at $2,500 per month , On a scale between 1 to 10 Pica9 is rated 6, which is similar to the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Act-On is more expensive than Pica9.

Which software includes more/better features?

We've compared Pica9 Vs. Act-On based on some of the most important and required Email Marketing features.

Pica9: Data Import/Export, Basic Reports, Online Customer Support.

Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.

Target customer size

Pica9's typical customers include: Start up, Small business, Medium business, Large business, Act-On is specifically designed for small companies.



Pica9

ITQlick rating
(3.9/5)

starts at $2,500 per month

Pica9 is a trending cloud-based Marketing software, it is designed to support small, medium and large size business. Pica9 received a rating of 3.9 from ITQlick team. The software cost is considered average (3...

Categories: Marketing.

Act-On

ITQlick rating
(4.3/5)

starts at $900 per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: Data Analysis Tools, Customer Relationship Management, Lead Generation, Mac CRM, Online CRM.

Compare specifications

Compare features

Pica9: 3 Features

Data Import/Export
Basic Reports
Online Customer Support

Act-On: 16 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management
Campaign Performance Reports
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Pica9
ITQlick rating
3.9/5
Score
89/100
Pricing
6.6/10
License pricing
$2,500 per month
Functionality
4
Review
Compare
Act-On
ITQlick rating
4.3/5
Score
89/100
Pricing
8/10
License pricing
$900 per month
Functionality
27
Review
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.