Shlomi Lavi /
Mar 14, 2022
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Bottom Line: Which is Better - Pica9 or Curata?
Pica9 is more expensive to implement (TCO) than Curata, and Pica9 is rated higher (89/100) than Curata (79/100). Pica9 offers users more features (3) than Curata (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pica9 Vs. Curata
Pica9: Pica9 builds and maintains local-marketing automation systems for major brands. Our CampaignDrive® empowers local marketers to produce customized campaigns—print, web, email, and mobile optimized—by combining images, templates and content according to brand-defined permissions. Our systems improve brand integrity and accelerate time-to-market while...
Curata: Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield ...
Who is more expensive? Pica9 or Curata?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pica9 and Curata.
Pica9 price starts at $2,500 per month , On a scale between 1 to 10 Pica9 is rated 6, which is similar to the average cost of Email Marketing software. Curata price starts at $499 per month , When comparing Curata to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Pica9 is more expensive than Curata.
Which software includes more/better features?
We've compared Pica9 Vs. Curata based on some of the most important and required Email Marketing features.
Pica9: Data Import/Export, Basic Reports, Online Customer Support.
Curata: We are still working to collect the list of features for Curata.
Target customer size
Pica9's typical customers include: Start up, Small business, Medium business, Large business, and Curata's target customer size include: Medium and large size businesses.